Originally issued June 9, 2003, by With All My Heart and reposted on PlanetHeart.com in 2011. This archived press release documents the public licensing debut of Planet Heart™ and the HeartMark™ at Licensing Show 2003. The show, booth information, and original contact details are no longer active.
FOR IMMEDIATE RELEASE
Licensing Show 2003 — Booth 3978
Interconnected world of characters from Planet Heart™ to launch at Licensing Show 2003
Characters and stories relate to each other through a unique, patented system written and developed over five years by Israeli-American writer and artist Tali Lehavi.
WASHINGTON, DC, June 9, 2003 — An entirely new way of viewing the world was set to be unveiled at Licensing Show 2003 at the Javits Center in New York. Israeli-American illustrator and writer Tali Lehavi, who had spent five years developing the characters and stories that comprise Planet Heart™, introduced her patented HeartMark™ vision and made it available for a wide range of licensing opportunities.
The Planet Heart™ world of characters reminds us that love—of one another and of our planet—connects us and can bring greater harmony to all. At the show, Lehavi’s company at the time, With All My Heart, unveiled distinct product lines created for children, tweens, teens, and adults.
“When we connect, we get something much greater,” Lehavi said from her studio outside Washington, DC, as she prepared for the New York debut. “My world of characters creates what I call a HeartMark™ when they come together, a patented concept that allows entire product lines to interconnect in an emotionally powerful way.”
The release identified the intellectual property as U.S. Patent No. 6,439,947.
When Lehavi’s creations lock hands, tails, or connect in other ways, a heart is formed through their union. The world and characters that inhabit Planet Heart™ are themselves created entirely with hearts, using vibrant colors and whimsical features. With All My Heart introduced licensing opportunities for the characters and stories, as well as Lehavi’s patented system for creating interconnected products and designs.
“After five years, my characters, poetry, stories, and properties are ready to help people connect with one another while delivering a positive, uplifting message,” Lehavi said. “Whether companies want to work with us to market the Planet Heart™ characters, or have their own products but want to license my patented method for interconnecting them, tomorrow begins a new way of branding and relating product lines.”
From textiles and gifts to publishing, plush, entertainment, and games, the Planet Heart™ world was introduced as a property designed to excite children and bring out the child in grown-ups.
The original release concluded with Lehavi’s expansive vision: that the HeartMark™ could one day replace the handshake across Planet Earth.
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Archive note: The original residential address, telephone numbers, email addresses, public-relations contact, booth directions, and time-sensitive show language have been omitted for privacy and because they are no longer current.